Privacy Policy

Last Updated: May 2026Picxly AI Trust Center

This Privacy Policy explains how Picxly (“Picxly”, “we”, “us”, or “our”) collects, uses, and protects information when you use our website and services.

Picxly is an AI-powered post-photography workflow application for modern studios, owned and operated by Xcellence IT, with its registered office at:
220, Multi Storied Building Complex, Near 21st Century Building, Singapuri Ni Wadi, Ring Road, Surat – 395002, Gujarat, India.

By using Picxly, you agree to this Privacy Policy. If you do not agree, please do not use our website or services.

1. Who This Policy Covers

This Policy applies to:

  • Studio owners, photographers, and teams using Picxly to manage and organize photo workflows.
  • Clients and users who upload, access, or interact with photos, galleries, or shared content via Picxly.
  • Visitors who browse our website, join our waitlist, or contact us.

2. Information We Collect

2.1 Information You Provide

  • Contact details: name, email, phone number, company/studio name.
  • Account details: login credentials and preferences (for registered users).
  • Content data: photos, albums, metadata, tags, descriptions, and other media uploaded or managed within Picxly.
  • Client data: information shared while delivering galleries or collaborating with clients.
  • Messages: information you send through forms, email, or integrated channels.

2.2 Information Collected Automatically

Device and usage data: IP address, browser and device type, operating system, pages visited, time spent, and referring URLs.

Log data: system logs, error logs, and key usage events.

We may use cookies and similar technologies to remember preferences and understand usage. You can control cookies in your browser settings, but some features may not work correctly without them. We may use both essential cookies and analytics/marketing cookies to improve performance and measure campaigns.

3. How We Use Information

We use collected information to:

  • Provide and operate Picxly, including photo storage, culling, AI face-based organization, tagging, search, and workflow automation.
  • Enable studios to upload, cull, manage, organize, and share photo galleries with clients.
  • Help users access, view, and interact with shared photos and albums.
  • Improve, maintain, and secure our website and services.
  • Communicate with you about product updates, security alerts, and support.
  • Send marketing messages where permitted and subject to your choices.
"We do not sell your personal information."

3.1 AI Processing and Automation

Picxly uses AI models to analyze images, generate tags, organize content, and improve searchability and workflow efficiency. These AI outputs assist in photo management, but final control and decisions remain with users (studios or account holders).

Where applicable, face detection and photo culling features are used only to assist in organizing photos and are not used for identity verification or surveillance purposes.

4. Legal Basis (Where Required)

Where data protection laws require a legal basis, we rely on:

  • Performance of a contract: to provide services to you or your organization.
  • Legitimate interests: to improve our product, secure our systems, and run our business.
  • Consent: for certain marketing activities or where you explicitly agree.

We comply with applicable data protection laws when processing your information.

5. How We Share Information

We may share information:

  • With account holders: Photos and related data are accessible to the respective studio or account owner managing them.
  • With service providers: Third parties that support hosting, analytics, communication, storage, and customer support, under contractual safeguards.
  • For legal reasons: When required by law, regulation, or legal process, or to protect our rights, users, or the public.
  • In business transfers: As part of a merger, acquisition, or similar event, subject to continued protection of your data.

We do not rent or sell data to third parties for their own marketing.

6. Data Retention

We retain personal information as long as needed to:

  • Provide services to you or your organization.
  • Meet the purposes described in this Policy.
  • Comply with legal requirements and resolve disputes.

Account holders (studios) may define their own retention periods for content stored in Picxly. Clients should contact the respective studio for content-specific retention questions.

7. Your Rights

Subject to applicable laws, you may:

  • Request access to your personal information.
  • Ask us to update or correct inaccurate data.
  • Request deletion of your information, subject to legal limitations.
  • Object to or restrict certain processing activities.
  • Withdraw consent where processing is based on consent.
  • Opt out of marketing communications at any time.

To exercise your rights, contact us using the details below. We may need to verify your identity. You may also have the right to lodge a complaint with your local data protection authority.

8. Security

We use reasonable technical and organizational measures to protect personal information from unauthorized access, loss, or misuse. However, no system is completely secure, so you should protect your account credentials and notify us promptly if you suspect any unauthorized use.

9. International Processing

Your information may be stored and processed in India and other countries where our trusted service providers operate. By using Picxly, you consent to such processing, and we take appropriate steps to ensure your data is handled securely and in line with this Policy and applicable laws.

10. Third-Party Links

Our website and product may link to or integrate with third-party sites or services. Their privacy practices are separate, and we encourage you to review their policies before sharing information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date reflects the latest revision. Continued use of Picxly after changes means you accept the updated Policy.

12. Contact Us

For questions or requests about this Privacy Policy or your data, contact:

Our Registered Office

Xcellence IT

220, Multi Storied Building Complex,
Near 21st Century Building, Singapuri Ni Wadi,
Ring Road, Surat – 395002, Gujarat, India.